A theme written for your content
Templates map to what you actually publish: services, projects, locations, people. Not a blank canvas your team has to fight every time.

A custom theme written for your content, not a marketplace theme with a page builder bolted on top. You get lighter pages, a cleaner admin and changes your team can make without booking a web developer.
0
Page builders installed
ACF
Editable content blocks
RTL
Arabic layouts supported
90 days
Warranty after launch
A site built on WordPress as a content system rather than a template you fill in. The theme is coded to your content model, the admin is trimmed to the fields your team actually needs and nothing sits between an editor and the page that ships.
WordPress is the safe bet in this market because hiring for it is easy and the ecosystem is deep. The risk is the version everyone else sells you: a bought theme, thirty plugins and a four-second load time. That is the one we do not build.
Templates map to what you actually publish: services, projects, locations, people. Not a blank canvas your team has to fight every time.
Custom fields for the parts that change, locked layout for the parts that should not. Your editors cannot break a page by accident.
Every plugin is a bill, a maintenance liability and a possible vulnerability. We keep the count low and tell you what each one earns its place doing.
Image handling, caching, font loading and query tuning set up so the site is still fast after your team has added two hundred posts.
A real multilingual setup with mirrored layouts, so your Arabic customers get a proper site rather than a translate widget dropped in the footer.
Existing posts, media and URLs move across with redirects mapped, so the search traffic you already earn does not evaporate on launch day.
This one decision sets what the site costs you for the next three years.
| Custom theme | Page builder theme | |
|---|---|---|
| Page weight | Only the CSS and JS the page uses | Builder framework loads on every page |
| Editing | Guided fields, hard to break | Free-form canvas, easy to break |
| Design consistency | Enforced by the theme | Depends on whoever edited last |
| Changing agency later | Standard WordPress, any web developer can read it | Locked to that builder's licence and quirks |
| Time to first version | Slower | Faster |
Page builders are not always wrong. If you need ten pages live next week and the site is not the business, take the speed.
Three requirements come up on nearly every Dubai build. Budget for them now or pay for them twice.

Five signals that point at WordPress rather than something heavier.
Architecture & ConstructionFrom WhatsApp PDFs to a real company profile
Telecom InfrastructureTwo decades of engineering, finally legible
Publishing & FoodA recipe platform built around one writer
Ownership, deadlines and defects are where web projects go wrong. We put all three in the contract, not just on this page.
Repository, hosting and domain credentials are in your name before we write a line of code. Not handed over at the end, not held as leverage.
Milestone dates are fixed in writing before the project starts. You always know what ships next and when.
Anything that breaks because of how we built it gets fixed free for 90 days after launch.
Yes, when it is maintained. Nearly every WordPress site that gets compromised was running an outdated plugin or an abandoned theme. We keep the plugin count low, apply updates on a schedule and remove anything that stops being supported. Core WordPress itself is patched quickly and updates automatically for security releases.
Yes. Content and media migrate across, every old URL gets mapped to a new one and the redirect file goes live at the same moment as the site. We keep the heading structure and internal links intact so the pages Google already understands stay recognisable. Rankings usually settle within a few weeks.
Not if the theme is built for your content. Those builders exist to give people who do not code layout control, and they charge for it in page weight and in lock-in. We give your editors control over content instead and keep the layout in the theme, which is faster and much harder to break.
Yes, and properly rather than through a translation widget. We use a real multilingual setup so each language has its own indexable URLs, mirror the layout for right-to-left reading and pick a font stack that renders Arabic cleanly at every weight used in the design.
You can, or we can. Content is yours to edit from day one. For core, plugin and theme updates you can take a maintenance plan or handle it in-house. Either way anything that breaks because of how we built it is fixed free for 90 days after launch.
Yes, through WooCommerce, which keeps the store and the content site in one system and one admin. That is usually the cheapest way to start selling if you already run WordPress. If the catalogue is large or the pricing rules are complex, we will tell you when a different platform is the better answer.
Send your brief and get a fixed scope, a written timeline and a real number back within one business day. No discovery-call maze, no sales sequence.