
Website not generating leads? Where the enquiry path breaks
When a good-looking website brings no enquiries, the path from visitor to reply is broken somewhere. It is usually one of five places, and you can check all of them in an afternoon.
- Lead generation is mostly a website request, not an advertising one: 319 of 690 briefs in our archive attach it to a website, against 137 that mention ads.
- Liking the design and the site producing enquiries are separate findings. A design review and a conversion review look at different things.
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