The things buyers ask us, answered properly.

What a website actually costs in this market, which ecommerce platform suits a UAE store, and how to read an agency proposal before you sign one. Written for the person paying for it.

Website lead generation dashboard on a laptop in a Dubai office, showing website enquiries marked new, replied and won beside a response-time chart and WhatsApp, email and web-form channels

Web DevelopmentLatest

"I'm Happy With the Design. We're Not Getting Leads."

Website lead generation is a path problem, not a traffic problem. Of 690 briefs, 319 attach lead generation to a website rather than to ads.

Lead generation is mostly a website request, not an advertising one: 319 of 690 briefs attach it to a website, against 137 that mention ads.
A design review and a conversion review look at different things. Liking the site and the site working are separate findings.

2 September 20269 min read

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Website ownership and lead routing diagram on screen, showing form enquiries travelling through WhatsApp, email and a CRM with one connection going to the wrong destination

Web Development

Who Actually Owns Your Leads?

A client asked us to check his own website was not still delivering enquiries into a former agency's CRM. It was. Five checks to run on yours.

2 September 20268 min read

The same website rendered on a desktop monitor, tablet and phone side by side

Web Development

Responsive Website Design in Dubai — Built to Convert on Every Device

Every Dubai agency says its websites are responsive. Almost none can show you where their last build broke. Here's what separates a genuinely responsive site from one that just looks fine on the one phone someone tested it on.

25 August 20266 min read

An Arabic-language website layout mirrored right to left on a laptop, shown beside its English version

Web Development

Arabic Is a Second Layout, Not a Translated File

Across 27,057 project briefs we have archived, 263 ask for Arabic and only 30 mention right-to-left. That gap is where bilingual UAE websites go over budget, and it is entirely avoidable.

21 August 20269 min read

An online store product page open on a laptop in a small studio workspace

Ecommerce

Shopify vs Custom Ecommerce: What UAE Stores Actually Need

Most UAE stores don't need custom development. The ones that do need it for one of three specific reasons: marketplace sync, checkout logic Shopify won't bend, or an ERP that already owns the data. Here's how to tell which one you are.

18 August 20268 min read

A laptop showing a WordPress admin dashboard during a site restoration, with a printed checklist alongside

Web Development

WordPress Site Down or Hacked? The Restoration and Migration Checklist We Actually Use

A defaced homepage, a white screen, a host that just suspended the account: WordPress restoration requests all start in a panic. Here is the exact sequence we run to get a site back, the difference between a restore and a rebuild, and when migration is the safer call than repair.

18 August 20269 min read

A phone showing a WhatsApp business conversation beside a laptop displaying messaging costs

Pricing

What WhatsApp Costs to Bolt Onto a Dubai Website

Order confirmations, COD verification and abandoned cart nudges all land in the same inbox, but Meta bills them at very different rates. Here is what the WhatsApp layer adds to a UAE site or store, in dirhams.

11 August 20268 min read

A printed list of questions on a desk beside a laptop showing an agency proposal

Hiring

What to Ask a Web Agency in Dubai Before You Sign

Nine questions that separate an agency you can hold to a contract from one you cannot. Ownership, who writes the code, what happens when a date slips and who pays when something breaks.

5 August 20268 min read

Ecommerce

Shopify or WooCommerce for a UAE Store?

The UAE version of this comparison, not the American one. Payment gateways, Shopify's extra transaction fee, Tabby and Tamara, 5% VAT, Arabic layouts and cash on delivery.

28 July 20268 min read

A cost breakdown spreadsheet open beside a website mockup on a desk in Dubai

Pricing

How Much Does a Website Cost in Dubai?

Five Dubai agencies will quote the same brief at wildly different numbers. Here is what actually moves the price and how to read a quote properly before you sign it.

14 July 20267 min read

The things buyers ask us, answered properly.

"I'm Happy With the Design. We're Not Getting Leads."

All articles

Who Actually Owns Your Leads?

Responsive Website Design in Dubai — Built to Convert on Every Device

Arabic Is a Second Layout, Not a Translated File

Shopify vs Custom Ecommerce: What UAE Stores Actually Need

WordPress Site Down or Hacked? The Restoration and Migration Checklist We Actually Use

What WhatsApp Costs to Bolt Onto a Dubai Website

What to Ask a Web Agency in Dubai Before You Sign

Shopify or WooCommerce for a UAE Store?

How Much Does a Website Cost in Dubai?

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