Paradigm Design & Construct
From WhatsApp PDFs to a real company profile
A construction firm was pitching through PDFs sent over WhatsApp. We gave them a website and a profile document that do the pitching instead.
- Client
- Paradigm Design & Construct
- Industry
- Architecture & Construction
- Delivered
- 2025
- Scope
- Web Development, UI/UX Design, Content Structure
What they came to us with.
Paradigm Design & Construct was pitching for work by sending PDFs over WhatsApp. Certifications, past projects and capability lived in files somebody had to remember to attach.
Construction clients check credentials before they shortlist. There was nowhere for them to check.
What we built.
Two deliverables, built to work together. A company profile document running past 50 pages and a website of 15 to 20 pages carrying the same material online.
Certifications and completed projects are structured as content rather than pictures of content, so the portfolio is indexed instead of buried in an attachment. Resources sit behind a download gate, which turns a file request into a contact.
- 50+ page company profile document
- 15 to 20 page site on a custom WordPress theme
- Indexed project portfolio
- Certifications and credentials section
- Gated resource downloads
What changed.
The pitch no longer depends on somebody finding the right file. Prospects get a link, the credentials are already laid out and downloads are captured rather than forwarded.
Replaced ad-hoc WhatsApp collateral with a 50+ page company profile and a full website showcasing certifications, projects and downloadable resources.
50+
Page company profile
15-20
Website pages
Gated
Resource downloads
Indexed
Project portfolio
Built on.
- WordPress
- Custom theme
