Raena Beauty
An ecommerce launch that sold out its list
A beauty brand launching to a Gen Z audience needed a storefront that could take the first wave without falling over.
- Client
- Raena Beauty
- Industry
- Beauty & Retail
- Delivered
- 2024
- Scope
- Ecommerce Development, Storefront UX
What they came to us with.
Raena Beauty was launching to a Gen Z audience. That audience arrives from a phone and it arrives all at once.
Launch day is the one day a storefront cannot be slow and cannot fall over. Everything else can be fixed the week after.
What we built.
We built the storefront mobile first and treated the launch funnel as part of the store rather than a landing page bolted to the side of it. Sign-up and storefront are one path.
- Mobile-first storefront
- Launch funnel built into the store
- Storefront UX aimed at a first-time audience
- Sign-up flow built to take a launch-day spike
What changed.
The launch pulled more than 4,000 product sign-ups and the storefront stayed up through all of it.
The storefront and launch funnel carried more than 4,000 product sign-ups at launch without downtime.
4,000+
Launch sign-ups
0
Downtime at peak
Gen Z
Audience targeted
Mobile
First experience
Built on.
- Ecommerce platform
- Launch funnel
